Erik Fritts

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Erik Fritts is a writer and filmmaker who has produced media for CBS, The US Fish and Wildlife Service, Berkshire Hathaway, and more. He has a BA in Film from CSU Sacramento, and an MFA from USC School of Cinematic Arts,

Choosing the right lens: the ultimate guide

News Erik Fritts

Lenses are key to making your favorite camera create the images you envision. Many shooters will stress that investing in good lenses is more important...

Film theory explained – a beginners guide

Film History Erik Fritts

Often seen as dense and abstract, film theory can be a useful tool in understanding the meaning and impact of a film. But what exactly is it? Here’s what you need to know.

The power of words: Tips for writing strong dialogue

Planning Erik Fritts

The screenplay is the backbone of a movie. It is the written version of a film, and it’s what everyone on set is working...

What does a film director do?

Management Erik Fritts

What exactly does the film director do? This article aims to answer this question and more, as we explore: The Role of The Director.

Why Every Filmmaker Should DIY

News Erik Fritts

Building your own gear is one of the great joys of filmmaking. Since the early days of cinema, innovators in the field have created...

Tell Your Story More Effectively with the Correct Application of Hard and Soft Light

Lighting Design Erik Fritts

“Lighting is to film what music is to Opera” - Cecil B. DeMille. As the legendary director was implying, light is the foundation of our...

Stolen Gear: A Guide to Preparing for the Worst

Erik Fritts

I grabbed some dinner before a shoot and when I exited the the restaurant, I couldn’t believe my eyes. The back window of my...

Finding The Right Reference Monitor: A Buyers Guide

News Erik Fritts

There are two main types of reference monitor, each used in video production in its own way. On set, field monitors give the crew...

In Defense of Reality TV: Reality TV as Documentary

News Erik Fritts

Reality TV purports to capture raw moments. While largely shaped around interpersonal conflict, the genre claims to show real life. Is it fair to...

The Comprehensive Guide to Value-Packed Lenses

News Erik Fritts

Clearly, a lens is one of the most vital elements in crafting your visual story. High-end cinema lenses can run into the tens of...

Videomakers Best Products of the Year: 2015

News Erik Fritts

2015 has seen fantastic new equipment for video production. 4K is everywhere, but cameras are also steadily moving towards higher frame rates. Customizable workstations...

Facebook vs YouTube: Which is Better to Upload Your Video

News Erik Fritts

Finding the right place to host your video raises several questions. Leading platforms YouTube and Facebook each have their own benefits and drawbacks. Navigating...