Last month, Fujifilm became the latest manufacturer to raise its prices in the U.S. in response to President Trump’s tariffs. Now the company has announced that a second round of price increases is coming at the end of August. This follows the increase of the tariff on goods from Japan from 10% to 15% earlier this month.
What happened last month?
The U.S. Government’s first set of new tariffs was introduced in April 2025. This imposed a 10% tariff as a minimum on imports from many countries. Initially, consumers in the U.S. didn’t see any changes to the prices. However, this was because there were stocks of products that had been imported before the tariffs came into effect. From June onwards, camera manufacturers were forced to raise prices in the U.S. as new imports arrived. Last month, Fujifilm was the last major camera brand to announce an increase.
Now what?
Only a couple of weeks later, Fujifilm has issued a warning that its prices are going to rise again. In a press statement, the company said, “The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support”.
What will be affected?
So far, Fujifilm hasn’t said which products will be affected. However, the price rises last month impacted the company’s range of cameras and lenses. Some accessories and batteries also became more expensive. Fujifilm’s GFX100S II camera went up by 10% from $4,999.95 to $5,499.95. The X100VI saw an even bigger 12.5% price hike from $1,599.95 to $1,799.95. However, Fujifilm’s lenses experienced slightly smaller price rises. The GF110mm f/2 went up by just under 9%, from $2,799 to $3,049.95. In addition, the GF45-100mm f/4 rose by 8% from $2,299 to $2,499.95.
What we think
Fujifilm’s announcement of more increases only weeks after the previous round of price hikes is disappointing for consumers in the U.S. The company has blamed conditions in the global marketplace. However, it’s clear that the tariffs imposed by President Trump are the main driving force behind the rising costs. Last month’s changes were a delayed response to the 10% tariff from April, but this figure has now risen to 15%. Ultimately, manufacturers can only absorb some of the impact of the tariffs. Yet again, consumers in the U.S. will be paying more than people elsewhere in the world. The only winner in this situation is the US Treasury. If you were considering a Fujifilm purchase, you should make it before the end of this month to avoid paying more.
