There have been rumors claiming Canon’s been working a small mobile camera that would connect to smartphones. It seems like those rumors were true.
The camera you see above is called the Ivy Rec and Canon is currently trying to crowdfund this project through Indiegogo. The Ivy Rec looks very similar to a mobile camera a Nikkan Kogyo Shimbun article leaked; it’s likely it’s the same camera.
Ivy Rec overview
So, let’s take a quick look at the Ivy Rec. For starters, this isn’t a pro camera in the slightest. It’s being marketed to younger camera enthusiasts, looking to take shots using their phones. It sports a 13-megapixel 1/3-inch CMOS sensor that can record 1080p / 60 fps video.
While it may not look like it, Canon assures us this tiny camera is durable. Reportedly, the camera is waterproof up to 30 minutes in up to three feet of water. It’s also shockproof. And as you already know, the camera features a clip. So, you could clip it to your backpack for transport.
It’s about the size of a USB flash drive and can connect wirelessly through Wi-Fi or Bluetooth. To switch between modes, there’s a single dial on the back of the camera.
Canon’s hoping to expand its market reach with this mobile camera
So, the Ivy Rec isn’t supposed to attract Canon’s pro market. Instead, Canon’s looking to attract a more casual audience. Some predict the camera market will come to a slow, partly due to the rise of smartphones. It appears Canon is trying to capitalize on that by making cameras that pair with smartphones.
Pricing and availability
There’s no word about the Ivy Rec’s pricing and availability. Its Indiegogo campaign hasn’t even started. However, you can sign up to receive updates about the camera.
Image courtesy Canon