Lensrentals has shared details of its most popular camera gear rentals in 2025. Once again, the charts are dominated by Canon and Sony cameras and lenses.
Who are Lensrentals?
Lensrentals is the largest online rental provider for photography, videography, lighting equipment, and accessories in the United States. Founded in 2006, the company has its headquarters in Memphis, Tennessee, along with a satellite office in Nashville. However, the company supplies gear across all fifty states, and you can also pick up in person. At the end of every year, Lensrentals shares details of its most rented equipment.
Top camera rentals for 2025
Lensrentals most rented camera of the year was the the Canon R6 Mark II. In total Canon had 8 model in the top 20 most popular cameras of 2025. These included the EOS R5 in fourth place, the 5D Mark IV in sixth place, and the EOS R5 Mark II in eighth place. Sony also did well, with nine models in the top 20. The most popular Sony cameras were the Cinema Line FX3, the Alpha a7 IV, the Alpha a7S III, the Alpha a7 III, and the FX6. These came in second, third, fifth, seventh, and ninth, respectively. In addition, there were cameras from GoPro, DJI, and Nikon in the top 20.
Top lens rentals for 2025
Canon and Sony almost completely dominated the top 20 lens rentals for 2025. In fact only one other brand made the chart with the Sigma 24-70mm f/2.8 DG DN II Art (Sony E mount version) down in twentieth place. In first place was the Canon RF 24-70mm f/2.8 L IS, followed by the RF 28-70mm f/2 L, the RF 70-200mm f/2.8 L IS, and the RF 24-70mm f/2.8 L IS II. Notably, all eleven of the Canon lenses in the most popular 20 rentals were RF mount.
All eight Sony lenses in the top twenty were full frame E-mount lenses. The most popular was the FE 70-200mm f/2.8 GM OSS II in fifth place, followed by the FE 24-70mm f/2.8 GM II in sixth place.
Top accessory rentals for 2025
Despite the predominance of Canon cameras and lenses, it was the Sony NP-FZ100 battery that topped the top 20 for accessory rentals. Sony’s 160Gb and 320GB CFexpress type A TOUGH memory cards came in at number two and four as well. Batteries were also the most frequently rented Canon accessories, with the LP-E6NH in third place, and the LP-E6P in fifth place. Plus, Manfrotto had a tripod and two light stands in the top 20.
What we think
It’s important to bear in mind that Lensrentals supplies equipment to photographers as well as video makers. A chart for gear only hired for video might show different cameras in the top 20. However, it’s clear that Canon and Sony are leading the market by a long way with market shares of 26.51% and 21.66% respectively. Both of those numbers show a slight increase on the 2024 market shares as well. It’s also a long way down to the next brands with Nikon in third place on 5.56%, then DJI with 4.29%, followed by Blackmagic on 3.15%. Additionally, RED only had a market share of 1.11%, down from 2.03% in 2023. The dominance of Canon and Sony looks set to continue to strengthen in the future.
