A videographer's guide to the care and feeding of clients. Your clients are a mysterious bunch, aren't they? One minute a client can be purring contentedly like a kitten, and the next he might lash out like an angry Doberman. What is behind these animalistic tendencies? If your video business is...
From the birth of the United States, democracy has walked hand in hand with literacy and a free press. Between 1640 and 1700, 89 to 90 percent of the men living in Boston and Connecticut could read. They held possibly the highest literacy rate in the world at the...
Estimating the cost of a video for a client is a tricky but necessary part of doing business. Here's how to do it right. Let's have a show of hands. How many of you have had this conversation with a client? Client: I want a video. You: No problem. Client: I only have...
Wanted -- Part-time videographer and videotape editor for small but growing video service bureau. Must juggle several projects simultaneously. Experienced preferred, but will train the right person. Professional attitude a must. Call 555- 1234. If your video business is growing, it's healthy. But prepare yourself for some growing pains. A friend...
Microsoft Corp. is staging an aggressive bid to help Windows NT land the plum role as the video editing platform of choice. Not content to be typecast in corporate environments, Microsoft turned in a stellar performance with NT at a recent broadcasting trade show. The traditional marquee stars in...
If you're thinking about getting into the video business, think hard. This month's column is for folks who make videos for fun, but feel that it might be more fun to make videos for money. Making the jump from hobbyist to pro can be fun, rewarding, and more than a...
Industry Watch Version 2.5 of Apple's Quicktime multimedia architecture will support the increasingly popular Motion-JPEG video CODEC. This will allow video editors and others involved in the creative process to view M-JPEG compressed files on any Power Macintosh with no additional hardware required. Also supported in Quicktime 2.5: the ability...
Don't forget do-it-yourself distribution as a legitimate way to get your productions seen by others. Uncle Al's Ab Workout, Mike Jones' Kickin' Karate and The Beach Babe Experiment. Three of the hundreds of successfully marketed low-budget videos available on the market today. Never heard of them? Well, neither have many...
Whether you're recording your daughter's wedding or shooting tape of your mule ride to the bottom of the Grand Canyon -- if the aim of your video is to say "This is what happened," it's part of a tradition as old as the invention of the motion picture itself:...
If you've decided to take your video production services to the next level and actually turn your talent into a business, good for you. But before you get started, be aware that there are plenty of snags out there that have been the end of many a new video...