NAB 2018 Awards: Vimeo’s Over the Top Subscription Video Service is a Promising Monetization Tool for Video Creators

Congrats to Vimeo! Vimeo OTT is our pick for Best Monetization Tool of NAB 2018.

Vimeo OTT — over the top — allows users to easily launch a subscription video service through which they can distribute and monetize content on the web and in custom apps across a number of mobile and smart TV platforms. In addition to on-demand video streaming, Vimeo OTT also supports live streaming.

Vimeo OTT provides the tools needed to launch a video subscription service.

Depending on the subscription tier, the service includes access to Vimeo’s customizable video player, payment processing, branded app support and advanced selling options like ad sales and digital rights management tools. Vimeo also touts a flexible API that allows developers deeper customization options.

Along with that, Vimeo OTT provides video analytics and customer data as well as an integrated content management system. 24-hours support and migration assistance are also included.

Pricing scales with user needs.

There are three different pricing tiers for Vimeo OTT: Standard, Standard + Apps and Enterprise.

The Standard plan provides support for web subscriptions starting at 1 dollar per month per subscriber. Pricing for the next tier starts at 500 dollars and adds support for app integration across platforms. The Enterprise tier is the most robust, and pricing  varies.

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Nicole LaJeunesse
Nicole LaJeunesse
Nicole LaJeunesse is a professional writer and a curious person who loves to unpack stories on anything from music, to movies, to gaming and beyond.

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