Updated for the official launch here.
Stock video provider, VideoBlocks, recently announced a new premium, contributor-friendly marketplace which will reward content creators with 100% of the proceeds from their sales. The new service isn't going to affect subscription service, but will be a value-add for subscribers and an opportunity for those who contribute.
VideoBlocks has differentiated themselves in the stock footage marketplace by offering a subscription model, which frees subscribers up to enjoy all of the content in VideoBlocks’ massive vault. The new premium service is designed to work hand-in-hand with the existing subscription side of the site, where subscribers will still have access to over 100,000 video clips, motion backgrounds and After Effects templates, but now there will be an option to access the premium content with prices discounted as much as 40 percent over competitive stock media outlets.
“We think that content creators deserve a bigger slice of the pie than they receive with existing marketplaces,” said Joel Holland, Founder and CEO of VideoBlocks. “Typically, stock media sites keep anywhere from 50 percent to 85 percent of sales, leaving the minority for the people who invest the time and money to shoot, tag, and upload the videos. That felt backwards to us, so we built a marketplace where they keep everything.”
Holland added that marrying the new marketplace concept with discounts for members was a win-win for contributors and customers: “Our mission is to provide premium creative content that we can all afford. While we want to be the most contributor-friendly stock media marketplace on the planet, we also want to be sure this incredible content is accessible for our customers.”
VideoBlocks is currently accepting applications from eager content creators to join the new marketplace. Those wishing to become VideoBlocks premium contributors should visit www.videoblocks.com/contribute to sign up for review and an invitation to the program. Those with existing Shutterstock and Pond5 portfolios will be fast tracked for acceptance into the marketplace.
Do you use stock media? Music, AE templates, motion backgrounds and additional B roll clips can come in handy, but does the cost balance out the time savings for your projects? Let us know how stock media fits into your production workflow in the comments or on Twitter @Videomaker!
