Serious Magic, Panasonic Announce DV Rack/AG-DVX100A Bundle

Reprinted from a Serious Magic press release:

Today at DV Expo West, Panasonic Broadcast and Serious Magic, Inc., announced a bundling agreement whereby Panasonic will include a full version of Serious Magic DV Rack with Panasonic’s AG-DVX100A MiniDV camcorder. The AG-DVX100A/DV Rack bundle known as the Serious Production Package will be available in February. The AG-DVX100A was the first professional digital video camera to offer 24P/30P/60I acquisition for less than $4,000, and is a proven performer, having been used to shoot an extensive number of movies, television programs, documentaries, corporate videos and much more over the past two years. To complement this award-winning camera, Panasonic has opted to bundle another industry first, DV Rack–the first pc-assist software to help videographers prevent shooting disasters.

“Serious Magic has clearly made a name for itself as providing videographers with innovative video production software,” said Jan Crittenden, national product manager at Panasonic. “Offering DV Rack with our AG-DVX100A camera ensures that the video output they get from this high-quality camera is absolutely the best it could possibly be.”

“The Panasonic AG-DVX100A camcorder is an incredible camera with great appeal to DV producers,” adds Stephan Bouchard, executive vice president of Serious Magic. “We are pleased that Panasonic recognizes the significant value DV Rack adds to the production process by evaluating the footage being recorded and helping videographers avoid costly mistakes in the shooting process.”

Panasonic AG-DVX100
The AG-DVX100A features include enhanced 24p and 30p progressive mode functions and combine it with improved color reproduction, new cine-like gamma curves and enhanced image adjustments. It offers a slow shutter function for higher sensitivity and dramatic motion effects as well as smoother zooming and focusing. A new squeeze mode helps with 16:9 recording while the auto focus assist and interval recording modes improve the camera’s ease and versatility.

DV Rack
DV Rack is powerful software that runs on a PC or laptop connected to a DV camera. It includes ten powerful video components in a “virtual rack” that precisely emulate traditional video gear at a fraction of the cost, weight and complexity. The components are all native DV and include a professional field monitor, digital video recorder, vectorscope, waveform monitor, audio spectrum analyzer, video analyzer, digital still frame grabber, shot timer, camera setup module and an automated quality monitoring tool, which evaluates every frame of video and audio in real-time as you shoot, alerting you to potential problems.

The bundled version of Panasonic’s AG-DVX100A is available from Panasonic through authorized U.S. dealers only. For more information, please visit or call 1-800-528-8601 for the Panasonic authorized dealer nearest you.

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