Sony Introduces HDV Products at NAB

Reprinted from a Sony press release:

Sony will preview its plans to introduce the HDV format at NAB 2004. Sony will display a prototype HDV camcorder that can record 1080i high-definition video and also includes several features to provide a total professional solution compatible with the HDV format, including non-linear editing systems and an i.LINK interface for HD-SDI conversion.

“Having a high-definition strategy is an operational requirement today, for everyone from broadcasters and program producers to wedding and event videographers and cinematographers,” said Bob Ott, vice president of professional video and audio products in Sony’s Broadcast and Production Systems Division. “Our high-definition strategy to offer a wider range of high-definition products to meet market requirements will be accomplished by the addition of the HDV format, which can cover entry-level high-definition content creation. And, as with all our products, we are going to market with a complete solution for customers, taking them from acquisition to editing to display.”

Sony is also expanding tapes optimized for professional applications to provide a complete range of professional recording media solutions.

The HDV format has been announced as a next-generation, high-definition camcorder format for the professional market. The establishment of the HDV format was jointly announced by Sony Corporation, Canon Inc., Sharp Corporation and Victor Company of Japan, Limited (JVC) in September 2003. HDV has been supported by Adobe Systems Incorporated, Avid Technology Inc., Canopus Co., Ltd., Miranda Technology Inc., Pinnacle Systems Inc., Sobey Digital Technology Co., Ltd., Sony Pictures Digital, Inc. and Ulead Systems Inc., which join the Sony booth at NAB 2004, and 12 other leading technology companies.

In addition, Apple today announced its commitment to support the HDV format in future Final Cut Pro releases. The updated HDV format supporters’ list is available at

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