RED and Fujifilm integrate Frame.io C2C
Image courtesy: Fujifilm

RED and Fujifilm have announced that compatibility with Frame.io’s Camera to Cloud (C2C) technology will be integrated into some of the companies’ cameras.

What is Frame.io?

Frame.io is a cloud-based platform for video review and collaboration. You can upload, review and share video content privately with team members anywhere in the world. Frame.io also promises to allow you to add frame-accurate notes and comments to clips in real time. In addition, you can create links to share work with clients for review. Frame.io was bought by Adobe in 2021 for $1.275 billion.

What is Camera to Cloud?

Camera to Cloud (C2C) is a workflow that enables filmmakers to export original footage to the cloud. This means that it can be made available in a post-production environment as soon as it is recorded. Frame.io also incorporates technology to speed up the process of uploading and sharing your videos. This removes the need to physically transport memory cards or data drives. As such, C2C means that processes such as editing and VFX can begin without delay.

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How does it currently work?

When C2C was first introduced, you still had to plug your memory card into a computer to upload your files to the cloud. Subsequently, companies such as Teradec, Atomos and Filmic Pro have incorporated C2C features in some of their devices. However, these are limited to uploading proxy versions of your footage at the time of recording.

What is the new development?

RED had previously implemented a C2C workflow in conjunction with Teradec devices. However, the company has now announced that the V-Raptor and V-Raptor XL cameras will be able to upload files direct to Frame.io. In addition, these will be full-resolution Redcode RAW files and not proxy files as with the current solutions. Alongside the news from RED, Fujifilm has announced that it’s Fujifilm X-H2S mirrorless camera is also to get direct C2C support.

What we think

Only a few years ago, the ability to ingest camera files directly to the cloud for instant access worldwide was just a dream. The announcements from RED and Fujifilm have brought this into reality, however. Although CSC support requires a paid-for Frame.io subscription, there is a free plan so you can explore what the platform has to offer.  

Pete Tomkies is a freelance cinematographer and camera operator from Manchester, UK. He also produces and directs short films as Duck66 Films. Pete's latest short Once Bitten... won 15 awards and was selected for 105 film festivals around the world.