Nikon Z 8 is a top seller in Japan

Nikon’s full-frame mirrorless camera, the Nikon Z 8, was only launched at the end of May. However, it’s proved to be a big hit with camera users, topping the sales charts across Japan.

Nikon Z 8

Nikon launched the Z 8 back in May this year. The new camera inherited many features from the flagship mirrorless Z 9 camera and still managed to be around 30% smaller. The camera also has a full-frame FX-format 45.7-megapixel BSI stacked image sensor. This sensor has a scan rate so fast that video from the camera has virtually no rolling shutter distortion. In addition, the Z 8 can shoot video up to 8K 60 fps in Nikon’s N-RAW format or up to 120p in 4K UHD.

Top seller

The Nikon Rumors website reported sales figures for the Z 8 following an article that originally appeared on the Japanese Phileweb website. Although the latest sales figures are from May, they show the camera as the top-selling camera at all five major stores in Japan. Not bad, considering the camera was only officially available from 25 May. The five stores listed were Yodobashi Camera, Bic Camera, Camera Kitamura, Map Camera and Fujiya Camera.

Recall issue

Since its launch, Nikon has issued a recall for one batch of Z 8s. This was due to a lens mounting issue. Although it’s not clear how many cameras are affected, Nikon has identified their serial numbers, so the company appears to have the issue under control. If you are concerned about your camera, then check out the dedicated Z 8 Service Advisory webpage.

What we think

It’s not surprising to see the Z 8 topping the sales charts. With 8K video and features such as focus peaking, zebras and waveform the camera is ideal for shooting video. You can also record in 12-bit RAW or 10-but ProRes 4:2:2 HQ. Its smaller form factor makes it ideal for use on a gimbal. The lighter weight also means the camera is less tiring to hand-hold across a long day of filming. However, it will be interesting to see if the recall has done anything to dampen consumers’ enthusiasm when the sales figures for June are released.

Pricing and availability

The Nikon Z 8 full-frame mirrorless camera retails at $3,999.

Pete Tomkies
Pete Tomkies
Pete Tomkies is a freelance cinematographer and camera operator from Manchester, UK. He also produces and directs short films as Duck66 Films. Pete's latest short Once Bitten... won 15 awards and was selected for 105 film festivals around the world.

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