SaaS for video production: What is it and how can you use it?

In a nutshell

  • SaaS offers cloud-based software solutions that are accessible from anywhere with an internet connection.
  • SaaS enables the creation of engaging short-form videos, providing tools for every production stage from development to post-production, catering specifically to marketing strategies.
  • While traditional software requires one-time fees and often lacks additional applications, SaaS operates on a subscription model, offering more flexibility.

Video SaaS solutions have become more popular each year, mainly because visual content created with high-level production values makes for an enjoyable and engaging watching experience. Nevertheless, there are many factors to consider when creating video content that will instantly hook potential viewers and targeted audiences. SaaS is more than just a typical video production process or limited to any type of visual content. To make sure your content looks polished, you have to first determine which SaaS video production options are best for you.

What is SaaS video production?

SaaS, also known as on-demand software, stands for software as a service and is a software distribution model that allows users to use cloud-based apps connected to the internet. It gives users access to applications on a subscription basis. Because it is available on external servers rather than in-house servers, you don’t have to install or manage software. You simply access it via the internet. The service provider manages access to the application for you, which includes improved access to data from any networked device, system performance, data encryption and regular security audits.

What a true SaaS is

A true SaaS platform uses the internet to deliver subscription software services, which are managed by a third-party vendor. Well-known SaaS examples include Salesforce, Dropbox and Google Workspace. They help in production, hosting, distribution and so on. These applications can be accessed through a web browser, desktop or mobile app. One of the most popular examples of SaaS is Google Docs, which you can access by logging in to a web browser to write, edit and even collaborate with others from anywhere in the world. Even though Google Docs is a cloud-based app like other software-as-a-service platforms, many do not consider it a true SaaS because it does not allow users to interact with other third-party programs or customize the software for their particular needs.

Benefits of SaaS 

SaaS allows users to gain access from anywhere in the world with an internet connection. That’s especially a plus for users who work remotely or do a lot of traveling. Users can access the software from any location via the internet without having to install software on different devices. Users save on costs without having to invest in expensive software licenses and maintenance or hardware infrastructure. Services are offered on a subscription basis that reduces upfront costs and makes software available to businesses of all sizes. With SaaS, users can receive automatic software updates, upgrade or downgrade their subscription plans based on their requests to guarantee they only pay for the resources they make use of and enjoy user-friendly interfaces that demand minimum guidance for users to get up and running.

Disadvantages of SaaS

Like anything else, SaaS has some drawbacks to take note of. Users can face security risks, slower speeds and a lack of customization. SaaS doesn’t give you control over the server because the provider manages the app. In addition to that, if you aren’t happy with your SaaS provider, it’s difficult to transfer data to a new provider. Another sour negative is internet dependency. Most SaaS applications are not available without an internet connection. And sometimes, service disruptions occur and are well beyond your control.

SaaS in video production

Marketers who used video-powered campaigns have been able to get results. Short videos work for the SaaS industry by keeping targeted audiences interested. SaaS can produce videos that resonate with viewers and communicate the product’s value through short-form videos, two minutes or less. SaaS videos have been the go-to medium for Microsoft and other large companies. Through SaaS, users can utilize video templates to create top-notch SaaS explainer videos with ease, record videos with the highest video and audio quality and host their videos. SaaS applications provide users with ready-to-use apps and keep users’ vision at the forefront from development to pre-production to post-production. SaaS helps users create videos that don’t just tell people how good something is — it shows them. During each phase of development through delivery, SaaS organizes and manages how video fits into your marketing strategy and facilitates translating your ideas into a series of short videos.

Traditional software vs. SaaS in content production

SaaS web program development requires fewer resources than the process of traditional software. SaaS and regular application software are not as flexible as traditional application software because customization is limited to whatever tools the SaaS company offers. Both SaaS and traditional methods of video production allow users to brainstorm and create quality results through video; however, SaaS takes the pain out of deciding on the right videos to make for your brand that aligns with your goals. A SaaS video production company familiar with your business and brand will be knowledgeable of and experienced in the exclusive challenges, trends and requirements within your target market. This understanding allows them to fashion videos personalized to your industry’s needs.

In comparison, SaaS platforms and traditional computer application software both offer perks worth considering. The decision you make between SaaS and traditional software should be based on the individual needs and conditions of your business. In addition to your unique needs, you should also consider your budget and thoroughly know the difference between SaaS and traditional software. Traditional software works on a one-time fee basis, whereas SaaS works on a subscription basis. Most traditional software doesn’t have a free trial plan available; however, SaaS does. Traditional software is less likely to have additional applications. SaaS is more likely to have additional apps for users. Additional software is often costly for traditional software, but SaaS is usually free or more affordable. The contrast between the two will ultimately lie in what’s more convenient for you and your goals.

Tips on leveraging SaaS for content production

Video is a powerful medium — especially in the world as we know it. In the uncertainty of these times — both economically and otherwise — video has proven many times over that it has an influence and impact on persuasion and marketing. Whether you’re a SaaS founder or part of a marketing team, leveraging creative video content helps you boost your business assets and construct a scalable procedure for content distribution and producing a call-to-action for your product. After creating high-quality videos on a budget, the next step to leverage video for your marketing strategy is by going straight to social media platforms like YouTube, Facebook, Twitter or wherever your target audience may be. Video helps you get recognized in those crowded social media spaces of written content. They help you bring awareness to your product or service. Leveraging sites like YouTube brings more eyeballs to your video content and product.

Now’s the time to get started with SaaS

Now that you have an objective insight into SaaS and the difference between traditional computer applications and SaaS, you can start to focus on your video marketing strategy with more confidence. With SaaS software as a service platform, you get a better user experience while making it easier for customers to get a better understanding of your product and your service. Just keep in mind that you don’t need an expensive or sophisticated SaaS video marketing strategy to get started. All you need is consistency and persistence coupled with the right attitude and determination to take your ambitions to the next level.

Stephen Mandel Joseph
Stephen Mandel Joseph
Stephen Mandel Joseph is a published, professional writer and director of several Sci-Fi 3D animated shorts and a short drama film.

Related Content