YouTube Battles the Adpocalypse with New Monetization and Appeal Tools

adpocalypse over? written over a red background

Press Release

Monday, August 7, 2017YouTube has always been a place for creators around the world to tell their stories, make connections and earn money. We care about users, creators and advertisers and have, for over a decade, strived to balance and align their interests. In the last few months we spent time addressing concerns from advertisers around where their ads are placed. With new controls and guidelines implemented, many creators have seen their earnings return to normal as advertisers resumed their campaigns. As a part of these recent changes, however, some videos were classified as not suitable for all advertisers, limiting the number of ads served on those videos. There was also no ability to directly appeal in Video Manager. Over the next few weeks, we plan to roll out new icons that will give you a more detailed understanding of how each and every video on your channel (or channels) is monetizing as well as the ability to appeal if you think a video is misclassified. We want our systems to get better and better—and every appeal helps:
  •  Indicates videos that can earn money from the broadest set of advertisers and from YouTube Red. No change from today.
  • Indicates videos are still eligible to earn money in YouTube Red, but will have limited or no ads because the video has been classified as either not suitable for all advertisers, or has been fully demonetized because we believe it doesn’t meet our advertising guidelines.
  •  Indicates videos that will receive no revenue from ads or YouTube Red. This might be because of a copyright strikeContent ID claim, or Community Guidelines strike.
  • You can always use our monetization troubleshooter to see what actions you can take on your video. The status of your appeal will now be in blue text below the monetization icon. If your appeal is successful, more ads may be served on your videos.
When this feature is available in your account, you will see a notification in Creator Studio. It’s important to note that the revenue being earned by your video is not changing with this launch. Instead, this update gives you a more detailed understanding of whether your video has been identified as not suitable for all advertisers and provides the chance to appeal in Video Manager. As always, you can also go into YouTube Analytics to see your revenue report for any video.
 Remember, if after reviewing the advertiser guidelines, you think your video is suitable for all brands and audiences, you can appeal or get troubleshooting help by following the instructions in our help center. We hope this update helps you better understand how best to create and monetize your content for YouTube's 1.5 billion monthly users.