Avid Pro Multiband Dynamics

Avid’s industry-standard music production application, Pro Tools, is now available in its latest iteration, Pro Tools 12. For the first time, the application is available to purchase as a subscription or for a one-time fee.

Pro Tools 12 should strike a chord with a new generation of audio producers, with accessibility and connectivity not seen previously in pro audio applications. The program is available for as little as $29.99 per month, or as a standalone app for $899 with an upgrade plan. If those are too steep, Pro Tools | First is an all-new free version of Pro Tools.

On the connectivity front, Pro Tools 12 will take advantage of Avid Cloud Collaboration, which is a feature allowing Pro Tools users around the globe the ability to collaborate as though they were in the same location. The app will also feature Avid’s upcoming Avid Marketplace. These new features play into Avid’s “Avid Everywhere” vision for the company and media industry in general.

According to Avid, “The Avid Everywhere vision is guiding our development of the most fluid end-to-end, distributed media production environment in the industry. The Avid MediaCentral Platform, in conjunction with the corresponding Artist Suite, Media Suite, Storage Suite, and upcoming private and public marketplaces, will together form a comprehensive ecosystem that encompasses everything from media creation to distribution and monetization, addressing every aspect of the new digital media value chain.”


Of note to this writer, Pro Tools comes with 6 virtual instruments from AIR. Boom drum machine and sequencer, DB-33 tonewheel organ emulator with rotating speaker simulation, Mini Grand acoustic grand piano, Structure Free sample player (based on AIR Structure), AIR Vacuum monophonic vacuum tube synthesizer, and AIR Xpand!2 multitimbral synth.

Pro Tools 12, Pro Tools | First, and Pro Tools HD are available now from Avid.