New Creatives Report Asks: What Are Creative Professionals Doing?

Adobe is hosting an event later this week to reveal what’s next in Adobe Creative Cloud. Where Adobe is headed just might be shaped by what creative professionals are doing now. Adobe released a report titled “The New Creatives Report” detailing what creative professionals find themselves doing, their work habits, and where they believe things are headed. It’s an interesting read and much of what it states is reflective of the trends currently taking place in the video community.

The New Creatives Report

“The New Creatives Report,” from Adobe, surveyed 1048 creative professionals. Although the creative professionals surveyed in the report come from multiple fields, the report’s findings were rather consistent. One trend video editors and videographers will find in common with the report is the need to diversify. The report finds that 75% of creatives are working across more than one medium or discipline, while 70% feel the need to become skilled in more than one creative discipline. This mirrors the sentiment of many video professional who now have to handle more aspects of production.

Mobile platforms, such as responsive websites and web content, are driving the creative process. Of the creative professionals surveyed 70% are creating content for mobile, while 87% feel that mobile content has a positive impact on creative. This also carries over to content creation as well. Close to half of all creatives are using mobile devices for ideation and content creation. This is evident in the video community by the numerous mobile devices and apps being integrated into video production workflows.

Several creative disciplines related to video are projected to be in high demand over the next twelve months. These include 3D modeling, visual effects, animation, digital storytelling, motion graphics, and video editing. There is little doubt that there is a demand for engaging video content. What comes next is up to those who create it.

Chris "Ace" Gates is a four time Emmy Award-winning writer and video producer.

Chris Ace Gates
Chris Ace Gates
Chris "Ace" Gates is a four time Emmy Award-winning writer and producer. He is a big fan of animation and transmedia storytelling.

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