Panasonic Point-and-Shoot to Record Video in AVCHD

Just today, Panasonic tagged a price on to their recently-introduced LUMIX FX75. This tiny camera with a 24mm ultra-wide angle lens will be going for just $299.95. The newest offering from Panasonic will also include a 5x optical zoom and best of all, record video in the AVCHD Lite format instead of the conventional Motion JPEG format. This should be a huge sigh of relief to cinematographers looking to utilize the benefits of a photographic sensor while still being able to edit in a widely supported format. Of course, if you just got used to editing in the Motion JPEG format, the LUMIX also offers the option to record in Motion JPEG, WVGA (848×480) and VGA (640×480). The camera also takes pictures at 14.1-megapixels and has a 5x zoom to boot. The LUMIX also has a full touch-screen for operating the autofocus feature on the camera. By pressing on the screen where your subject is, you can set and track a subject in your frame. At the same time, in playback mode, users can use the touch-screen to browse through their collections of photos much like a page in a book. The Panasonic LUMIX FX75 will be available for purchase in mid-July.

Dan Bruns is an award winning cinematographer and editor.