New Roxio Creator 2010 Adds Breakthrough Video Enhancements

Reprinted from a Roxio press release

Roxio, today launched Roxio Creator 2010, a comprehensive upgrade focused on streamlining and accelerating the process of capturing, editing and enjoying personal video, including high-definition content. Building on Creators already extensive feature set for editing and sharing digital video, Roxio Creator 2010 now offers automatic smart encoding to dramatically decrease rendering times while maintaining optimum video quality, and leverages ATI Stream and NVIDIA CUDA technologies to make project encoding up to five times faster. Creator 2010 also adds a range of Blu-ray Disc (BD) features including AVCHD Archiving, BD-RE on-disc editing, and complements its comprehensive Blu-ray Disc authoring capabilities with a new array of new high-definition motion menus.

Roxio Creator 2010 also makes it easier to enjoy video on a range of mobile devices with a newly simplified and reorganized output display that enables users to quickly transfer videos that are automatically optimized for the display characteristics and playback features of their particular device. Adding to Creator 2010s versatile video capabilities is a Web video capture feature that allows consumers to grab streaming video, such as user-generated content on YouTube, for viewing offline on portable devices and DVD players.

Prices on high-definition camcorders have dropped into mainstream territory and a greater number of high-definition players and televisions are now in homes, so weve responded by making digital video a major focus of our latest release, said Matt DiMaria, general manager, Roxio. From cutting production times to minutes instead of hours, to simple controls and easy output options for sharing, Roxio Creator 2010 is consumers go-to application for working with video and bringing high-definition personal content from capture devices to the big- screen television in the living room.

Roxio Creator 2010s powerful new video features are accessed via a redesigned user interface that emphasizes commonly used tasks and includes a built-in Learning Center with dozens of video tutorials and step-by-step instructional guides. Roxio Creator 2010 also expands other functional areas of the suite dedicated to working with photos and music as well as completing burning projects.

Consumers have helped make the Roxio product line the leading consumer toolset for digital media, with over 300 million units shipped worldwide and a North American retail market share of almost 60%, which is four times greater than its closest competitor.*

Pricing and Availability
Fully Windows 7 compatible, Roxio Creator 2010 is available today at for $99.99 and will be introduced early next month in retail stores worldwide. Roxio Creator 2010 Pro, priced at $129.99, also includes the Blu-ray Disc authoring capability, a $19.99 value, as well as a set of award-winning additional applications valued at almost $300 SRP if purchased separately. These Pro features include built-in photo enhancement with LightZone, custom soundtrack creation with Sonicfire Pro, audio noise reduction in both audio and video files with SoundSoap SE, comprehensive hard-drive backup and recovery with BackOnTrack 3, and direct editing of HD video on BD-RE.

Roxio Creator 2010 Highlights:

Faster, More Versatile Video**
Roxio Creator 2010s new and enhanced video features improve the consumer video experience at every level. From brilliant high-definition video on the big screen to easy-to-share clips for phones and mobile devices:
Accelerated encode processing support for ATI Stream and NVIDIA CUDA technologies means encoding and rendering is now up to five times faster.
Automatic smart encoding Creator 2010s intelligent video editor speeds rendering of edited clips by determining which parts must be re-encoded (e.g. titles and transitions) while leaving the remaining footage in its original form. In addition, Creator 2010 is the first application to support Smart Encoding for AVCHD videos.
Flexible encoding control Creator 2010 now allows users to preview the results of current video encoding settings before committing to a lengthy conversion, to pause and resume processor-intensive encoding operations, and to schedule conversions for times when the computer is not otherwise in use, such as overnight.
Blu-ray Disc authoring Creator 2010 builds HD video clips into true high-definition discs playable not only on PCs but also on set-top BD players.
Direct BD-RE editing video recorded on BD-RE can be edited directly on disc without first transferring to a local hard drive and then re-recording back to disc.
AVCHD archiving Creator 2010 backs up an entire camcorders worth of AVCHD video at its original high-definition resolution to a recordable Blu-ray disc (BD-R or BD-RE) or a standard DVD in AVCHD format.
BD playback on PC an optional Blu-ray Playback plug-in enables playback on PC of BDs including Hollywood movies.
Direct HDV to disc high-definition camcorder video can be recorded directly to a PC-hosted DVD or Blu-ray recordable drive without the interim step of storing the video to the hard drive.
Web video capture online streaming videos can now be grabbed to a local hard drive and converted for viewing away from a PC, including from portable devices and set-top DVD players.
Streamlined output options newly simplified and reorganized, the output display now emphasizes target output devices which are represented with easily recognized pictures to aid identification.
Video compilations improved compilation features allow fast assembly of clips into compilations that are optimized for DVD playback and burned to disc.

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