I just had an interesting conversation which sparked my interest in Video On Demand. Why is it that V.O.D. never caught on? In my personal opinion, it’s what the general public wants. I think that the problem was it has never been marketed correctly. Personally, I think that the future of V.O.D. will become attaching the service to cell phones, MP3s, you name it. All of the technologies will slowly merge together. And consumers will be able to order movies, tv shows, webisodes, download programs, etc. Through their small gadgets & gizmos. I’m curious to see what all of you think. Netfix just reached 10,000 million subs. So the potential is there. What is the future of V.O.D.?