On2 Technologies selects Widevine for VP6 For Flash Video Copy Protection Capabilities

reprinted from an On2 Technologies press release:

Enables content owners, service providers and users to secure and watermark popular On2 VP6 for Flash video distributed over the Internet


TARRYTOWN, NY and SEATTLE, WA April 12, 2007 On2 Technologies, Inc., (AMEX:ONT), a leader in video-compression software and solutions, and Widevine Technologies, Inc. the worlds leading provider of downloadable content protection, forensic watermarking and digital copy protection solutions, are partnering to secure On2s popular VP6 used in Adobe Flash Player 8 and 9.


For the first time VP6 for Flash video will have integrated DRM capabilities for content owners and service providers to secure the distribution and consumption of content delivered to PCs and other consumer devices. On2s VP6 for Flash is the dominant video format used by leading Internet video sites, user generated content sites, and social networking sites, such ABC, CBS, ESPN, Fox, and MTV. Applying Widevines DRM to VP6 will further enable adoption of VP6 for Flash.


"VP6 helped create the benchmark for Internet video quality and ease of use which resulted in mass adoption of Internet video services such as user generated content and social networking sites, said Bill Joll, president and CEO of On2 Technologies. "With Widevines content protection, it is the first time that security capabilities approved by major motion picture studios and television broadcasters are part of the VP6 for Flash solution. This will change the face of the video industry as premium content owners and broadcasters align with the copyright protection capabilities offered with VP6.


On2 will also resell Widevines DRM solutions to its customers with tight integration for On2s VP7 product line in use by leading video service providers including Skype, AOL, and Move Networks, in addition to VP6. The joint solution will be implemented in On2s Flix for Flash encoding and publishing product line, starting with flagship Flix Engine and Flix Engine Live.


"Content owner requirements for copyright protection are only part of the reason driving the need for content security. The launch of On2s VP6 product line for Flash with Widevines security offers the entire Internet entertainment industry a solution that enables operators to securely deliver content with a single content protection solution that maintains advertising integrity and consumption verification–key factors in maintaining and expanding CPM based advertising revenue, according to Brian Baker, Widevines CEO. "Widevine and On2 continue to enable consumer flexibility while protecting the revenues of content owners.


The joint solution will be demonstrated in Booth C1855 at the upcoming National Association of Broadcasters (NAB) show in Las Vegas, April 16-19, 2007.


Executives from On2 and Widevine will be available to meet with press and customers.

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