Blackmagic Design Announces Immediate Availability of Intensity, the Worlds First High Definition HDMI Editing Card San Jose, California December 19, 2006 — Blackmagic Design Inc. today announced Intensity is now available to customers worldwide. An ultra low cost HDMI capture and playback card, Intensity users can now capture high quality uncompressed video direct from the HDMI connection on HDV cameras. Intensity is an incredibly small HDMI capture and playback card that instantly switches between 1080HD, 720HD, NTSC and PAL video standards. Once Intensity is plugged into compatible PCI Express Windows or Mac OS X computers, users get the amazing quality of uncompressed video via HDMI from cameras, decks and set top boxes, enabling them to playback to any HDMI big screen television or video projector for editing in SD or HD with real time effects. "The availability of Intensity gives tremendous opportunities to creative users everywhere who want to take high quality, uncompressed video out of low-cost HDMI cameras," said Grant Petty, CEO, Blackmagic Design Inc.. "Our innovations in high definition editing products, generate significant savings for cost-conscious editors using Macs and PCs for post production. Intensity utilizes the same technology found in Blackmagic Designs famous professional video capture cards that are used on award-winning feature films, documentaries and television shows. Users can capture to disk arrays for high speed uncompressed video, or when disk speed and space is tight, choose from a range of professional compressed codecs that go well beyond the quality limitations of HDV. Customers recording to HDV tape also benefit from HDMI uncompressed capture and editing. Once the HDV footage is recorded uncompressed via HDMI, and graphics and effects are placed, the edited video will retain full HD resolution and color depth. This high quality editing can be viewed in real time via the Intensity HDMI video output on large screen televisions or video projectors. Because Intensity's media files are fully compatible with Blackmagic Design's DeckLink and Multibridge capture cards, users can even play-out to broadcast tape decks by moving content to a DeckLink or Multibridge based system. Intensity is fully compatible with Adobe Premiere Pro, Apple Final Cut Pro, Adobe After Effects, Adobe Photoshop and any DirectShow or QuickTime based software application. Intensity works with almost any video software. Blackmagic On-Air 2.0 for Live Editing Also immediately available is Blackmagic Design's popular On-Air 2.0 software which is available for use with PCI-e capable Macs. Two HDMI video cameras can be connected for live mixing, when used with two Intensity boards plugged into the same computer. On-Air 2.0 supports auto-sync of video inputs, so users don't need expensive cameras that feature genlock. On-Air 2.0 features "genlock-less" operation so any camera with HDMI outputs will work as an incredibly low cost solution. Intensity Product Features – HDMI in for capture from HDMI video cameras and HDMI HDV decks. – Uncompressed video capture and playback – Edit with Apple Final Cut Pro on Mac OS X, or Adobe Premiere Pro on Windows XP – HD and SD Professional Compression codecs (Final Cut Pro or Adobe Premiere Pro) – True 64 bit 1 lane PCIe support. – Instantly switches between HDTV 1080i/59.94, 1080i/50, 720p/59.94, 720p/50, NTSC and PAL video standards. Availability and Price Intensity has a recommended retail price of only US$249 and is available immediately worldwide from Blackmagic Design authorized resellers. About Blackmagic Design Inc. Blackmagic Design Inc. manufactures the worlds highest quality video cards and converters for the post-production and television broadcast industries. The Multibridge, DeckLink and Intensity family of leading quality video products have changed the post-production industry and made HDTV more affordable for everyone. Blackmagic Design was founded by some of the world's leading editors and engineers from the post-production industry. This industry knowledge and experience is constantly fed back into our products allowing us to introduce the most amazing, creative tools for the industry. Blackmagic Design Inc. corporate headquarters are in the United States, with offices in the Netherlands, Japan, Singapore, Hong Kong and Australia.