Apple lowers price on Shake to $499

from C|Net News

By Candace Lombardi

Staff Writer, CNET

Aside from adding new features, Apple Computer has dropped the price of its video compositing and effects software by more

than 80 percent. The new version, Shake 4.1, will be priced at $499 as opposed to $2,999. Shake 4.1 is used in conjunction

with Final Cut Studio, Apple’s video and audio editing suite. Shake is known for being used by the visual effects supervisors

of “The Lord of the Rings: The Return of the King,” which won an Oscar for its visual effects in 2004. But the significant

price drop indicates a change in accessibility for independent filmmakers and film students.

As with other software programs released in universal version, Apple is requiring current Shake 4 owners to pay $49 for

what it calls a “crossgrade”–an upgrade that makes the software compatible with Intel-based Macs. In March Apple shipped the

first universal version of Final Cut Studio for $1,299 with a “crossgrade” fee between $99 and $699, depending on the

previous version owned. On some occasions, Apple has waived the crossgrade fee for certain applications. In April, Apple cut

the price for Aperture, its photo work-flow management software, from $499 to $299. The crossgrade fee for Aperture universal

had been waived in January.

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