NewBlue releases NewBlueFX for picture and sound

from a NewBlue, Inc press release

-May 23, 2006-Interactive technology developer NewBlue, Inc. announced today the launch of its first end-user targeted product line, NewBlueFX. The products will be sold directly on and in OEM bundles. Initially featuring 7 collections of 57 effects plugins, NewBlueFX add simplicity and power to popular digital video editing software packages, such as Sony Vegas, Adobe Premiere, ULead Video Studio and Media Studio, Avid Liquid, and Pinnacle Studio.

"You wont find run-of-the-mill effects here," explains Melissa Jordan Grey, NewBlue co-founder and chief creative officer. "NewBlueFX offer a fresh, innovative approach to plugin technologies. Our companys roots are in film and music production, and this innate understanding of the creative process shows in our work."

In addition, the NewBlue is offering "Halovision," a free Sony Vegas video effect to all users who visit the NewBlueFX web site. This video effect plugin creates an aura around objects in the frame. Halovision simulates paint effects ranging from "halo" to "soft glow" to "water color painting."

Product Family Overview

The NewBlueFX product line consists of two main categories, AudioFX and VideoFX.

Features of the AudioFX collections run the gamut from audio filtering, such as equalization, noise reduction and compression to creative sound manipulation tools, such as "Insectoid," "Buzz" and "Robot Fog." In the VideoFX collections, users will find plugins that provide artistic techniques, such as air brushing, pastel sketching and line drawing, as well as motion effects, such as earthquake, spin blur, wiggle and zoom.

Included in the AudioFX category are 5 distinct VST-compatible collections.

-NewBlue Equalizers, 9 specialized audio filters that boost or cut ranges of tone in a specialized manner. Plugins include: Adjust Highs, Adjust Lows, Graphic EQ, Parametric EQ, Remove Highs, Remove Lows, Tone Eliminator, Filter Sweep, and Swirl.

-NewBlue Essentials, 8 standard audio processing tools, NewBlue Essentials make any soundtrack complete. Plugins include: Chorus, Delay, Distortion, Echo, Flange, Phaser, Reverb, and Slap Back.

-NewBlue Production Tools, 11 must-have effects to boost the clarity and performance of video soundtracks. Plugins include: Sharpener, Stereoizer, Monofier, Bass Boost, Crisper, Compactor, Sound Expander, Dual Compressor, Tone Compressor, Dual Expander, and Tone Expander

-NewBlue Scrubbers, 6 powerful, easy-to-use audio repair techniques. Plugins include: Audio Polish, Cleaner, Auto Mute, Background Fader, Hum Remover, and Noise Reduction

-NewBlue SoundBenders, 9 environmental, vocal and atmospheric effects. Plugins include: Buzzurgle, Insectoid, Phone, Radio, Resonator, Robot Fog, Under Water, Wah and Wind.

Included in the VideoFX category are 2 collections, designed for Sony Vegas editing software:

-NewBlue Art Effects, 7 specialized video filters that create a visually stunning alternate reality. Plugins include: Air Brush, Colorize, Dream Glow, Duochrome, Line Drawing, Metallic, and Pastel Sketch.

-NewBlue Motion Effects, 7 specialized video filters that add movement to the video image. Plugins include: Active Camera, Earthquake, Motion Blur, Shear Energy, Spin Blur, Wiggle and Zoom Blur.

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