Avid Announces the Avid Liquid Product Line

Reprinted from a Avid Press Release:

Company re-brands products from Pinnacle acquisition: introduces new version of flagship all-in-one video solution

Tewksbury, MA November 3, 2005 – Avid Technology, Inc. today announced the Avid Liquid (TM) product line, the companys new nonlinear editing software and hardware offerings for event videographers, government and corporate video producers, and high-end enthusiasts. Drawn from editing products formerly developed by Pinnacle Systems, the Avid Liquid family includes new versions (v.7.0) of the Avid Liquid and Avid Liquid Pro systems, both of which are packed with new features designed for users who want a single application for creation and delivery of tape, DVD and streaming media. The product line also includes new configurations and pricing for the Avid Liquid Chrome HD (v.6.1) family of solutions featuring advanced standard-definition (SD) and high-definition (HD) I/O hardware.

“With Avid Liquid, we introduce the ideal product for people who want it all editing, surround audio, DVD, titling, effects and more and want it in one affordable application,” said Dana Ruzicka, vice president, Postproduction Product Marketing, at Avid. “For them, Avid Liquid is the ideal solution: one easy-to-use application, one learning curve, without sacrificing power or performance.”

Avid Liquid builds on popular Liquid features, including native HDV editing, GPU-accelerated effects, background rendering, Dolby Digital 5.1 surround audio with AC-3 encoding, DVD creation directly on the video editing timeline, and great value I/O hardware.

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