Lexar Media Extends SD Memory Line to 256MB and 512MB Capacities

Reprinted from a Lexar press release:

FREMONT, Calif., Aug. 15 /PRNewswire-FirstCall/ — Lexar Media, Inc., a leading developer of flash mass storage systems and an innovator of high-performance digital media and accessory products, today announced that it has started shipments of 256MB and 512MB capacity SD memory cards. The new cards add to the existing capacities 32MB, 64MB and 128MB. The 256MB and 512MB SD memory cards will be available at leading consumer electronics and mass merchandisers worldwide at a suggested retail price $199 and $399 respectively.

“We’re pleased to be one of the first companies to ship these highly anticipated products to retailers,” said Eric Stang, president and CEO, Lexar Media. “We have seen a significant gain in popularity of higher capacity digital media. Lower memory prices, plus increasing consumer purchases of high resolution digital still and video cameras, PDAs and cell phones are propelling this trade-up to greater capacities.”

Lexar Media SD memory cards are part of the Company’s complete offering of digital media products, including CompactFlash, Memory Stick, SmartMedia and MultiMediaCard. Lexar Media also markets a complete line of memory card readers and a new JumpDrive portable USB storage drive used to store and transfer digital files.

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