Apple Claims Industry Lead in DVD Burning

by Alan Sheckter, Videomaker news editor

Apple recently announced that it had shipped nearly 500,000 SuperDrive-equipped Macintosh computers and more than 2 million DVD-R media discs, now priced under $5 each, to date. Apple first introduced its SuperDrive, the industry’s first CD- and DVD-burning drive, and its iDVD and DVD Studio Pro software applications in January 2001.
All SuperDrive-equipped Macs now include iDVD 2 software for creating DVDs. Apple says iDVD 2 is the only consumer DVD authoring application that can create professional-looking DVDs with full-motion menu buttons and backgrounds.

DVD Studio Pro is a full-featured DVD creation tool that the company touts as a complement to its Final Cut Pro 3 ($999), its critically acclaimed video editing, effects and compositing software. Apple also includes its iMovie 2 basic video editing software in its G3 and G4 computers.

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