Media 100 Announces Immediate Availability of Cleaner 5

Media 100 Inc. (NASDAQ: MDEA), the
leading provider of software, systems and services for streaming media
on the Internet, today announced the immediate availability of its
breakthrough interactive streaming media design solution, Cleaner 5.
Developed by Media 100 subsidiary, Terran Interactive, Cleaner 5 is
the first interactive streaming media design solution to enable web
designers, media professionals and Internet broadcasters to quickly
and easily produce highly-interactive, dynamic streaming media content
for next generation, video-enabled web sites. Cleaner 5 was announced
last month to critical acclaim at the International Broadcasters
Convention (IBC) in Amsterdam, winning the Best Technology of Show
award.

“Cleaner 5 will fuel the growth of streaming on the web, enabling
entirely new applications where the video itself, like the Internet,
is interactive. We see Cleaner 5 driving broad acceptance of web video
by hundreds-of-thousands of web developers, creating next generation
interactive applications for e-commerce, Internet broadcasting,
distance learning and in a range of other fast growing applications,”
said John Molinari, chief executive officer at Media 100. “Cleaner 5
will redefine the web site, making it video-centric, interactive, and
compelling.

“Moving forward, we will tightly integrate Cleaner 5 with all of
our products to deliver sophisticated, high-performance streaming
solutions that will shorten the time required to design and bring
online a streaming site. Our mission is to enable the Internet as a
highly-interactive broadcasting medium.”

Cleaner 5 is the Internet’s first camera-to-web streaming media
design solution to enable web designers and Internet broadcasters to
create highly-interactive, evocative streaming media content for the
web in four simple steps: Capture, Author, Encode and Publish. By
radically simplifying the streaming media workflow, Cleaner 5 enables
web designers with minimal streaming experience to achieve powerful,
high-impact results.

Additionally, Cleaner 5 opens multiple opportunities to
professionals looking to leverage their valuable video assets and
content creation skills and apply themselves to interactive streaming
media design and development. Cleaner 5 provides anyone looking to
stream video on the web with a complete solution for creating
interactive streaming media content, from camera to web.

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