SAN FRANCISCO, CA and UNIVERSAL CITY, CA, October 16, 2000 — The explosion
of broadband and rich media on the Internet is empowering filmmakers,
musicians and artists to transcend old media boundaries and display their
work for a global audience directly. Thanks to communities created by Eveo,
a leading user-generated video site, and innovative convergence-media music
company, Farmclub.com, bands, musicians and video makers around the world can
now collaborate — and broadcast their work globally.
Eveo (www.eveo.com), and Farmclub.com, (www.farmclub.com), have formed a
strategic partnership to foster and promote the creation and distribution of
original music videos –called eveos– by connecting musicians with video
makers and facilitating their collaboration. Debuting on both sites October
16th, the Eveo/Farmclub.com alliance sees these compelling music eveos as
an opportunity for aspiring video makers to display their talents and as an
additional tool for unsigned bands to use to promote their music.
Prospective video makers will listen to the music that has been uploaded by
unsigned bands to Farmclub.com, choose the music that inspires their creative
impulses, and supply their selected song title, artist, music video concept
and contact information to Eveo.
Eveo will inform Farmclub.com of the prospective video maker’s request and
the artist will then be contacted about the suggested music video. If the
artist accepts the video maker’s concept, the artist will contact Eveo to
initiate video filming.
Eveo will coordinate the video shoot with the video maker and the artist.
After the video has been created, the video will be submitted to Eveo’s
facilities in Universal City, California. Together, Eveo and Farmclub.com
will select, on the basis of quality, creativity, uniqueness, context and
overall fit, the videos to be previewed on the co-branded Web page on the
Farmclub.com site. Some videos may even be selected to appear on
Farmclub.com, the weekly one-hour music series on USA Network.
With this partnership, Eveo and are Farmclub.com are providing both
musicians
and video makers with limitless opportunities to create ‘eveos’ synchronized
to
fresh, new music that’s available on Farmclub.com’s site, said Kimberly
Knoller, Eveo’s vice president of music. In keeping with Eveo and
Farmclub.com’s commitment to offering community for incubating undiscovered
talents, we’re working together to empower individuals to create original
music eveos. Now music fans can share their visual interpretation of
original new music featured on Farmclub.com’s site, and collaborate with the
musicians in the process.
