Zencastr
Image courtesy: Zencastr

Zencastr is known for its web-based solution for producing high-quality audio podcasts. However, the company has announced a major update that adds video recording and distribution. Zencastr claims theirs is now the first end-to-end video podcast platform targeted at creators and brands around the world.

Video recording

As part of the Zencastr platform, podcast creators can now remotely record high-quality HD 4K video as a premium feature. You can still record audio only if you prefer. In addition, you make solo recordings or record with up to twelve guests.

Video editing

Zencastr now includes automated editing using smart filters, though, again, this is a premium feature. You can also now convert audio to video to increase your audience’s engagement. In addition, Zencastr now incorporates post-production AI technology so that you can have professional sound in seconds.

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Hosting and distribution

With Zencastr, you can now use audio and video hosting on all major directories that support secure RSS. You also have unlimited storage and audio downloads. Once your podcast is ready, you can distribute it to Spotify, Apple, and Google podcasts.

Monetization

Zencastr now allows you to connect with, accept or deny prospective advertisers. There are also tools for attribution and tracking of your ad campaigns. In addition, you can access “boosts” to grow the reach of your podcast and shows, which is great for when you are starting out. Finally, with Zencastr, you can now use self-service analytics, real-time performance data and insights to monitor the progress of your podcast.

Verdict

The podcasting industry has grown at an exponential pace over the past two years, and the Interactive Advertising Bureau predicts it will be a $4 billion industry by 2024. Adding video to your podcast can dramatically increase engagement with your audience, and Zencastr now gives you all the tools you need to do this. You can use the platform for free and then upgrade to a paid option as your podcast grows. There is even a free 14-day trial of the premium Professional and Growth packages with no credit card needed.

Availability

Zencastr’s basic free package allows you to record video in FullHD with up to twelve participants. You also get an hour of post-production per month and 90 days of recording masters storage.

For $30 per month, the Professional package adds features such as editing with smart filters and 10 hours of post-production. You also get unlimited recording masters storage, English transcription and advanced show analytics.

The Growth package costs $59 per month. The package adds 4K video and includes 20 hours of post-production per month. You can also have three team members and get additional tools to promote your podcasts, such as a campaign builder and advertising management.

The Professional and Growth packages are both currently available with a $10 discount at $20 and $49 per month, respectively.

Pete Tomkies is a freelance cinematographer and camera operator from Manchester, UK. He also produces and directs short films as Duck66 Films. Pete's latest short Once Bitten... won 15 awards and was selected for 105 film festivals around the world.