Sony G Master lens

Sony has announced that it is developing a new 300 mm G Master lens for full-frame E-mount cameras. The company has said the new lens is scheduled for release in early 2024.

What do we know?

Sony hasn’t revealed too much detail about the lens other than its name: FE 300mm F2.8 G Master OSS. However, that tells us it will be a full frame 300 mm telephoto lens with a maximum aperture of f2.8. The lens is also going to have Sony’s Optical Steady Shot image stabilization. In addition, the new 300 mm lens is going to be part of the Sony G Master lens range.

G Master

The G Master brand is reserved for Sony’s highest-quality lenses. They are guaranteed to be very high-resolution lenses. Sony also says that G Master lenses will have a beautiful clean bokeh in out-of-focus areas of your images. In addition, the lenses have the fastest and most precise autofocus of all Sony lenses. Finally, G Master lenses have the highest build quality along with dust and moisture-resistant sealing.

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Other lenses in the range

In the press release for the new lens, Sony referenced their FE 400mm F2.8 G Master OSS and FE 600mm F4 G Master OSS lenses. As such, it’s reasonable to assume that the 300 mm lens will have a similar set of features. Both these lenses have full-time DMF, so manual focus is automatically engaged when you move the focus ring. They also have multiple image stabilization modes along with a five-axis image if your camera has in-body stabilization. In addition, you preset a focus point that you can snap to with the press of a button, even in manual focus mode. Finally, you can use drop-in filters at the rear of both of these lenses.

What we think

Sony’s G Master lenses are premium products that will give you amazing results. The FE 300mm F2.8 G Master OSS may be a great addition to your lens arsenal if you shoot sports or nature videos. Sony hasn’t given any indication of the price, but for context, the 400mm lens costs $11,999, and the 600mm lens is $12,999. These are the highest quality professional lenses, however, and worthy of such hefty price tags.


Pete Tomkies is a freelance cinematographer and camera operator from Manchester, UK. He also produces and directs short films as Duck66 Films. Pete's latest short Once Bitten... won 15 awards and was selected for 105 film festivals around the world.