Shutterstock has announced the acquisition of Pond5. Pond5 is the world’s largest video-focused stock agency. This acquisition cost Shutterstock around $210 million.
Pond5 has a range of major customers such as Netflix, Disney, NBC, BBC, Discovery Channel and The Wall Street Journal. The stock agency also has a huge collection of media assets. These include 30 million licensable video clips, 1.6 million music tracks and 1.7 million sound effects. It has also supplied films and TV shows including Succession and The Queen’s Gambit. In addition, customers have used Pond5 assets in YouTube videos, video games and Super Bowl ads.
Pond5 began in 2005 and has built a contributor network of over 115,000 active contributors across 180 countries. These contributors upload more than 2.5 million assets every month. It also offers premium editorial content from partners such as Reuters, PA Media and British Movietone.
“The acquisition of Pond5 provides immense value for our global customer base, with unparalleled access to one of the largest collections of editorial and commercial video content in the world,” said Jon Oringer, Interim Chief Executive Officer at Shutterstock. “Our contributors will also benefit from having their work showcased on Pond5’s platform, expanding their portfolio to new customers.”
Jamie Elden, Chief Revenue Officer at Shutterstock said, “With this acquisition, we are able to offer our customers across global agency, corporate, and media channels access to one of the largest premium archival collections in the industry. Shutterstock is constantly reinventing, and this acquisition brings together powerful creators and exceptional content to ensure our customers have world class video, music and editorial collections at their fingertips.”
Tom Crary, CEO at Pond5 said, “We could not be more thrilled to join forces with Shutterstock to lead the video and music space. Our combined editorial offerings will be a competitive force in the market, and offer additional choice to customers with highly exclusive editorial video content.”