Pond5 has just announced it’s looking to make it easier for editorial filmmakers to get access to high-quality news footage with a new royalty-free model.
Traditionally, it’s been hard for those working in editorial jobs to get access to high-quality news footage. They are often tied to complicated licensing structures. Also, they usually come for a high price as well. However, Pond5’s royalty-free model is looking to throw the strict rights-managed approach out the window and reinvent the industry.
Royalty-free editorial news clips
The new collection looks to give filmmakers and creators worldwide access to “premium news, celebrity, sports, and archival footage” with one “simple” license, according to Pond5. The license is also said to come at a fraction of the price as traditional licensing options. Each clip starts at $79.
“Historically, it’s been very difficult for content creators to license quality, reliable news footage,” said Pond5 CEO Jason Teichman. “That antiquated process needed to be reinvented, and with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.”
Pond5 built the collection in partnership with Reuters
Pond5 and Reuters partnered up to create the collection of news clips. But Reuters isn’t the only news source Pond5 partnered up with. They also partnered with Cover Video, which covers celebrity and entertainment video content, and Newsflare, which is known for user-generated breaking news videos.
More partners are said to be announced later this week as well.
So, if you want to learn more you can check out the new collection at pond5.com/editorial.
Image courtesy Pond5