DJI has announced the end of support for its popular DJI Focus. The decision signals the beginning of the end for the popular wireless focus system.
DJI Focus
DJI launched the DJI Focus back in 2016 at nearly $2,000. It was a wireless handheld focus control system designed for use with drones such as DJI’s Inspire 2. With wireless focus control and the Inspire 2’s X5 camera, you could get some truly cinematic shots.
Also, the DJI Focus was ideal to use with a camera on one of DJI’s Ronin gimbal systems or the company’s Zenmuse camera. It meant that you could pull focus from over 300 feet (100 meters) away. However, all good things come to an end, and DJI finally ceased production of the DJI Focus in July 2020.
What has DJI announced?
Despite the fact that it hasn’t been manufactured for five years, DJI has continued to provide support and maintenance for the DJI Focus. However, the company has stated that it will stop providing updates and support for the product from September this year.
The company said, “Because electronic products are affected by technological developments and changes in usage requirements, each generation of products has a fixed life cycle. DJI regularly optimizes resource allocations to promote the development and application of new products and technologies.”
What we think
The DJI Focus was a popular focus control system when it launched. Many users have also continued to use the unit long after it was no longer made. It’s therefore good to see that DJI has continued to support its customers over the past five years since manufacturing ceased. However, companies do need to move on at some point. In addition, it can also become uneconomical to make spare parts in small quantities as user numbers drop off. You can continue using your DJI Focus, of course. Just bear in mind that you won’t be able to get any support or repairs via DJI after September.
