Over the past few years, Aputure has become a leading name for LED lighting in the indie film world. The company is now looking to further its place as a market leader with the acquisition of Prolycht Lighting.
What has Aputure said?
Ian Xie, the founder and CEO of Aputure, said, “The Prolycht acquisition marks a pivotal juncture for Aputure, reaffirming our unwavering commitment to shaping the future of film lighting technology. We are thrilled to extend a warm welcome to the Prolycht team. Their expertise and passion align with Aputure’s dedication to innovation and excellence. This union promises to enhance our competitive edge, particularly in the realm of color science and engineering breakthrough technology. This fusion of innovation and combined company culture will only further accelerate our ability to produce breakthrough product offerings.”
What has Prolycht said?
Anqing Liu, the founder of Prolycht, said, “Over the past six years, Prolycht has been a catalyst for innovation in film and television lighting technology. Tremendous efforts were taken for the development of color, sensing, optics, and control technologies that have redefined industry standards. Aputure has shaped our industry with great products, and always shared our goal of creating value for every filmmaker through innovation. Driven by this common philosophy we are certain Prolycht’s technology and spirit will live on in Aputure’s future products and technologies.”
Prolycht has said that existing customers will have warranty and repair support for their products. The company stated that this will be provided “for as long as possible.” It will also be through the existing Prolycht channels. Aputure will reveal more about the acquisition and what it means for the future at IBC in Amsterdam, Netherlands. The IBC show takes place from September 15th to 18th.
What we think
Aputure announced its acquisition of Prolycht with the bold claim that it marked “a new chapter for lighting technology.” Ted Sim, the cofounder of Aputure also said that “Prolycht’s technical talent and breakthrough innovations will now continue to live on in Aputure’s upcoming products.” This implies that Aputure is going to discontinue the Prolycht brand. Prolycht’s Hyperlight Color Engine uses red, green, blue, amber, cyan and lime LEDs. However, Aputure RGBWW color lights use red, green, blue, tungsten white and daylight white LEDs. It will be interesting to see what Prolytch technology Aputure uses for its future lighting products.