Making Commercials: Meeting the Client

Creating a commercial for a business is a series of steps that, if well planned and executed, create an effective selling tool for your client. The client is the person who has the final say and writes the checks, so the first meeting is crucial.  Using these methods can give you a head start on the pathway to making a great commercial for your client.

Susan Schmierer
Susan is the Art Director at Videomaker and Creator Handbook Magazines.