The first and most important part of your video is its title. Learn why and how to analyze if your title will get your video clicked on.
The title is the most important element of your video. That title is what shows up in search results and works in partnership with your video thumbnail to get your video clicked on.
Your video title should let people know what the video is about, without giving it away.
Here is a bad title: “i found my keys!”
That same title, revised to be a good title: “i lost my keys!”
Why is the first a bad example and the second good one. Ask yourself; why would someone watch something if they know the ending? The allure lies in the mystery… will you find your keys?
A good title catches and brings the viewer’s attention, creating a curiosity gap. Then when they’re done watching the video, having solved the mystery, they leave satisfied.
Google trends is based on google searches. It shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
Lets take a look at how it works.
We are going to search 3 different brand names to see the search volume of their band name.
Apple, sony and samsung.
You see apple in blue, sony in red and samsung in yellow.
When the three words are compared, you can see the change in volume over time, as well as their volume compared to each other.
Knowing the volume at which each term is searched will help choose what words you use in a title in order to get the most “clickable” title.
Im sure you have seen this before, a title to a video is completely misleading. When that happens, the potential viewer is upset that they have been lied to. Sure you get a click, but they don't stay long, and long term success will not be possible.
Do not make misleading video titles. Not only is this poor form, but it’s against youtube’s terms of service.
Making a title that is clickable, without misleading your potential viewer, researching what people are searching for and clearly stating what the video is, will improve the likelihood of your video gaining more views.
