We’ll show you the best practices to consider if you want to be successful on YouTube.
Over 6 billion hours of video are watched each month on youtube—that's almost an hour for every person on earth. It’s the second largest search engine and with that huge volume of content, the ability to drive viewers to what you create is no easy task. In this course, we’ll show you the best practices to consider if you want to be successful on youtube.
We start off by covering what you need to know before you start producing content, including how to measure success, what kind of videos you can be passionate about producing and how long it might take.
Then we move on to creating your youtube channel. We’ll cover the importance of your channel name and how to tie it into your channel art. Even more important, we discuss how you can integrate a logo or channel icon into your newly minted brand. Then on to bringing it all together with other social networks.
Next, we’ll cover the best practices of developing content, including how youtube's ranking system considers the watch time of your video and how important the name of your video is, as well as what to stay away from. You’ll learn about how to create successful thumbnails for your videos and how to integrate your branding into them. Then on to how the metadata you create through annotations and cards affects the retention of your viewers as well as the importance of a strong keyword-rich description. Then we’ll look at why a strong call to action at the end of your video will get your viewers to watch more.
From there, we move on to how to develop your audience, starting with who you’re trying to reach and why they might be interested in your videos. We’ll move to how to engage that newly targeted audience through active communication with them, not only on youtube, but through social media and with the help of influential people.
Lastly, we’ll cover the different aspects of making money on youtube. We’ll cover what types of ads you can allow to run as well as how you get paid from those ads. We’ll also talk about how to drive traffic to your channel and how to interpret youtube analytics. Finally, we’ll discuss some creative ways to monetize your video content.
Don't let your video’s blend into the rest and get caught up in the masses. We’re going to show you how to get them to stand out.
