John Cassinari

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John Cassinari is the executive producer of Imagination Unlimited, a video production and marketing communications firm headquartered in Orlando, Florida.

The film noir genre defined

Storytelling John Cassinari

Defined by its dark themes and sharp visual contrast, film noir rose to popularity in the 1940s and has been a cinema genre cornerstone since.

5 professional lighting setups for interviews

Lighting Design John Cassinari

No matter if your interviewing your neighbor or local mayor, having a professional lighting setup is key for capturing a great interview.

A guide to making your video slow motion

Editing John Cassinari

There are many ways to slow down your video; we'll show you how to make your videos slow motion using video editing software.

MOV vs. MP4: Which video format should you use?

Online John Cassinari

It's time to pit two popular video formations against each other: MOV vs. MP4. We will help you decide which format is right for your videos.

Why pre-production is essential for all videos and films

Organization John Cassinari

Some consider it tedious work, but pre-production can not only save you money and time. It can also enhance the creative process.

What is B-roll and how do you shoot it?

Shooting John Cassinari

One of the most overlooked areas of video production is gathering B-roll footage that tells a compelling story. Here's what B-roll is and it's so important.

How to become a full-time video editor

Promotion John Cassinari

A video is not a work of art until it has been edited. That's where the magic happens. Here's how to harness that magic as a full-time video editor.

Choosing a career path as a videographer

Planning John Cassinari

So, you got yourself a camera and you’re all set to go make your mark on the video industry. Not so fast! The video...

6 ways to draw good performances out of inexperienced talent

Management John Cassinari

We all have seen scenes featuring directors with their berets and megaphones, yelling orders to their actors. It should come as no surprise that...