This week in coordination with VidCon, Adobe announced the release of a new video editing tool that combines the core features of Premiere Pro, After Effects and Audition into a single cross-platform app Project Rush.
Adobe’s main goal for Project Rush is to speed up the entire production process, and it looks like it could do just that. With Project Rush you can edit and trim clips, adjust color, fine tune audio, apply customized titles and publish to multiple online platforms. Even better, Rush will work across multiple devices, so the desktop and mobile experiences stay consistent.
Project Rush works on desktop and mobile
Rush will be available on both mobile and desktop and it looks like it will be easy to switch between them as well. Your work in Rush automatically syncs to the cloud, meaning you can start a Rush project on your phone and move to working on your laptop later.
The mobile and desktop versions both offer the same features, so you won’t be missing out on anything if you prefer to work on one over the other.
What features have been included in Project Rush?
According to Adobe, Project Rush will feature Premiere Pro’s color correction tools, including both filters and “more advanced” color editing tools.
On the Audition side, Rush can auto-detect the audio in your video so you can duck background music with a single click. Additionally, it reportedly offers ways to improve sound quality and reduce background noise.
Adobe Stock has also be integrated into Rush, giving users access to free Motion Graphics templates. Adobe says that all of the Motion Graphics templates in Rush were designed and animated especially for creators by Premiere Pro and After Effects artists and are customizable.
An “all-in-one” stop for quick video editing
Project Rush initially seems highly tailored to those that are constantly producing and publishing video content, like YouTubers — creators who have to get content out quickly. Those that work on a grind like that know that time is precious and a lot of time is eaten up when mobile and desktop platforms. Project Rush could save a lot of time for these kinds of content creators.
“Quickly edit, add filters, optimize audio, and select from a wide variety of highly customizable titles (we call them Motion Graphics templates at Adobe),” says Adobe, “Then add a thumbnail, schedule your post, and publish to multiple social platforms with one click — all without ever leaving Rush.”
We must note that while you can import a Rush project into Premiere, once it’s imported it can’t go back to Rush. When you send a Rush project to Premiere, it’s a done deal.
When is it coming out?
Rush isn’t out yet, but it’s expected to be released later this year. Adobe is currently taking applications for beta testers. The beta is available for Mac, Windows and iOS. An Android beta will be coming soon, too.
