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Best Post-Production Software of NAB 2013 - Avid Media Composer 7

Videomaker award in front of a wall showing Media Composer 7

 

Videomaker's Best Post-Production Software of NAB 2013 is Avid Media Composer 7.

Videomaker gets to see lots of different editing software programs, and Avid's Media Composer 7 is a revamped version of a trusted product. We also take notice of trends and though its no price drop like Autodesk's Smoke 2013, Media Composer 7's starting price at $1,000 definitely reaches a larger base of potential editors. The workflow in Media Composer has traditionally been a very different system from the way other editing programs function, so when we hear that there's been simplification and acceleration of file-based workflow, we trust that Avid is doing this to help us spend more effort on the production. Specifically real-time productions and global productions at that, Avid Interplay and Interplay Sphere will allow editors to edit, sync and share their work via the Internet, and for those times when you want your workstation to do tasks in the background consider automating copying, consolidating, Dynamic Media Folders and transcoding. There's lots more to discover with Media Composer 7 and if you're ready to get Media Composer 6.5 right now, Avid will take care of your upgrade to Media Composer 7 when it is ready.

Two people shake hands and pass off an award
Jackson
Wong
April 11th, 2013