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How to Make an Effective Demo Reel


Many people use video résumés or demo reels to show their skills to potential employers or clients. For people in the visual world of video production, it's even more critical. Here are some tips on what you should show and what should end up on the editing room floor.

Demo Reels - we all know we need one and most of us need multiple versions, but what makes an effective and motivating demo reel? It's your work but how do you organize it and make it sizzle, jump out and stand above the rest? How do you capture what is unique about you and your video production? Can you do it yourself or do you need an editor?

Define Your Work

First, define what you do and what you have to sell. One demo reel does not fit all needs. Not even close. You want to highlight what you do without alienating anyone viewing your reel. If you're submitting as a possible director of photography to a director you don't want to send a reel that highlights what a wonderful and experienced director you are. It might intimidate the director who is making this decision. If you're a producer, director, director of photography, writer, professional wedding shooter/producer, editor, or any other production position, you should have a reel for each job you do. If you're submitting to do color correction the entire demo should highlight before and after examples of how you make chicken salad appetizing out of something that didn't originally look so tasty - not examples of your camera work.

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Tags:  February 2013
Randal K.
Wed, 01/09/2013 - 8:00am