What you need to start a videography business

Being the lone-wolf producer is hard work, but in these economic times, it might be your best option. Here are a few Training Camp tips to getting it done, and staying sane.

After years in front of college classrooms telling war stories about film and video production, I've come to appreciate my own education. I was lucky to have had the kind of hands-on film and video production training where we got to do it all: write the story, direct it, shoot it and put it all together in editing.

We ended up with enough entry-level skills to step up to the plate and take an honest swing at whatever production task was required. Not that we hit everything out of the park. But whether asked to operate a Nagra on a commercial shoot, help light an interview on a corpora14238te video or log field tapes and transcripts for a documentary, we knew how to do it.

Independence Has Advantages

As an independent, self-equipped video producer, you don't have to rely only on contract and crew work. You can generate your own projects: research the community's communication needs, (training, marketing, education, government, industry, current affairs), and develop proposals (broadcast and non-broadcast), that communicate powerful messages on behalf of prospective clients and audiences. Smart equipment purchases will enable you to support your proposals with DVD samples that demonstrate your capacity to execute some of your production ideas.

Your bread-and-butter will come from non-fiction and non-broadcast informational /industrial production, but you should be developing projects for broadcasters as well. Actuality and fact-based programs are the most produced shows on television today. Audiences and broadcasters alike are looking for the next best idea in reality TV.

Getting Serious

If you are serious about making a living as an independent solo video creator, here are some things to think about:

  • Know the script-to-screen video production process
  • Strive for professional results (video/audio/post production)
  • Invest in pro audio gear
  • Know your storytelling (proposal/script development)

Script-to-Screen

One vital thing you need to know is how screen stories are organized. In order to manage, shoot and edit video presentations efficiently, you need to use appropriate production management tools, from shot lists and shooting scripts to field tape logs and paper edits. Open source software templates for these forms are available online. Also check out the many forms available on Videomaker's Book of Forms online. This book includes a CD and a huge variety of 91 forms from shotlists to model releases, and some of these forms can be purchased separately as downloads on the shopping site.

Rate This Article

Rating: 1 (Poor) - 5 (Excellent)

1 2 3 4 5
How would you rate the author of this article?
How Would you rate the overall value of this article?
How would you rate the graphics?
How would you rate this article's method (i.e interview, tutorial, narrative) for explaining this topic?
How would you rate the depth and length of the article?

Comments

You must be logged in to comment. Click here to login
X

Please Login or Sign Up to Participate

  • -or-
jackwolcott
likes, 0 dislikes
A good article as far as it goes. But the business of video, as opposed to the hobby of video is about business, not about the gear or the storytelling, etc. Most video businesses are run by people who love to shoot and edit but who know very little about making business decisions: about how to generate startup funds -- capitalization; about how to write contracts; about what's required by the IRS and local taxing agencies when making sales, hiring crew, etc. Being a good videographer is one thing, being a good business man or woman who's business is video is quite another. While it's important, as this article points out, to learn the fundamentals of video production, taking some night-school or SBA classes in business management is a good idea as well.

Latest Videos

Connect with Videomaker

Facebook YouTube Twitter Newsletters Newsletters

Videomaker eNews

Videomaker eNews contains industry news and informative articles about video-related products, tips & techniques, special offers, events information and exclusive discounts. And now, sign up to receive Videomaker eNews and download Editing Dirty Little Tricks free! Learn the Band-Aid-type fix-it solutions the pros use.