Vimeo’s launching a stock footage marketplace called Vimeo Stock that’s full of videos from Vimeo’s community of filmmakers.
Vimeo users have been asking for this for a while now, and it’s finally here. The videos offered in Vimeo’s new marketplace are completely royalty-free. Also, the clips are from “world-renowned filmmakers, advanced motion graphics artists, [and] known visual innovators …” according to Vimeo.
So now, Vimeo users can go into the marketplace and find and buy clips based on categories like “People”, “Art that moves” and “This can’t be stock.”
What’s the price of the stock clips?
Prices vary depending on the resolution of the video being purchased. For instance, non-exclusive content costs $79 for HD video and $199 for 4K video. If you want exclusive content, it could cost you up to $400 for a 4K clip. You won’t have any more fees after you buy the clips. Again, the footage is royalty-free.
Additionally, users that contribute their clips to the marketplace will receive up to 70 percent of the revenue from the licensing.
“Vimeo Stock is the next evolution of our commitment to empower creators to tell exceptional stories,” CEO Anjali Sud said Wednesday in a statement. “We heard resoundingly from creative professionals, brands and agencies alike that existing stock offerings were not getting the job done. Our goal is to set a new standard for creative footage, put more money in contributor’s pockets and reduce friction to put better videos out in the world. We see a future where standalone stock marketplaces no longer need to exist.”
Broader Creative Workflow
If you’re already using Vimeo as part of your workflow, the stock clips you buy are accessible directly from your dashboard.
A Vimeo spokesperson told VentureBeat that buyers could potentially have the ability to request certain clips from creators in the future. It’s like the buyer is commissioning the creator for a video not otherwise found on the platform.
When is the marketplace open?
Vimeo’s new marketplace is open now. Go check it out at vimeo.com/stock.