Shure today has announced that it will no longer manufacture and market Phono products beginning this summer, which include the M44-7 and the Whitelabel.
In the press release, the company noted that they’ve been committed to making and selling the highest quality and most reliable products they can, and in recent years they haven’t been able to do that with Phono products.
“In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise,” said Shure. “In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.”
They recognize that this might come as a shocking disappointment to their users and partners, but they are grateful for the support they’ve received over the years for Phono products.
“We are grateful for the support and loyalty demonstrated for Shure Phono products through the years and we are proud of the impact that these products have made on our customers’ lives and the reputation of the Shure brand. We believe that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances,” said Shure.
Shure promises that it will continue to “bring reputable, high quality products to the market” and the company says it looks forward to “meeting and exceeding customer” expectations in the future.
Shure says that they will continue to expand into new markets and product categories for audiophiles.
You can read the full statement from Shure at Shure.com.