In a blog post last week, YouTube revealed more specifics about how they are going to make YouTube and YouTube Kids more child-friendly. They’ve detailed five different efforts that they’re going to be using to try to prevent inappropriate videos from reaching young children through their service.

The first effort that YouTube detailed — and we’ve already seen this change to some capacity in the past week — is to have “tougher application of [their] Community Guidelines and faster enforcement through technology.” Already, YouTube’s deleted 50 channels and thousands of videos that were deemed to be targeting young children with violent, sexual and/or disturbing content. One of the big names to be terminated was the controversial Toy Freaks, which had 8.5 million subscribers before being banned.

YouTube’s also reminded us that back in June this year, they change their policies to no longer allow inappropriate videos to run ads. They say that the policy has in turn taken away monetization from three million inappropriate videos.

YouTube also says that they are taking an “aggressive stance” on crude comments that are posted onto videos featuring minors (which BBC did an investigation into, finding that only a small portion of inappropriate comments were removed), increasing their reliance on human moderators, and launching a “comprehensive guide” that they say will provide tips for family-friendly content creators to help them create appropriate content for young viewers.

YouTube hopes that these efforts will begin to repair their image with concerned parents after reports came out about YouTube Kids being filled with inappropriate content not being censored by YouTube’s algorithm. Also, many brands are suspending their advertisment on YouTube due to all their advertisments being aired attached to these videos. So hopefully YouTube takes these efforts to where they need to go and succeeds in censoring inappropriate content without affecting legitimate children's content. At the very least, it's a step in the right direction. You can read YouTube’s blog post to learn more about their efforts to make YouTube and YouTube Kids more child-friendly.

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Sean Berry
Sean Berry is a blogger and Videomaker Contributing Editor.