The ARRI ALEXA has been awarded by the Television Academy with the 69th Engineering Emmy Award. The award is presented to individuals, companies or organizations for engineering developments that “considerably improve existing methods or innovations that materially affect the transmission, recording, or reception of television.”
The Television Academy explains the thought process for picking the ARRI ALEXA for the awards recipient, saying that:
“The ARRI ALEXA camera system’s digital imaging capabilities, along with its completely integrated post production workflow, represent dynamic and transformative television technology. The tool’s original features, including its cohesive color pipeline, onboard recording of both raw and compressed video images, and easy-to-use interface have contributed to the television industry’s widespread adaption of the technology.”
The ARRI ALEXA is a very popular camera for production teams making Hollywood-level films and TV shows and is most of the time the top choice for those crews. One of the biggest reason for this is that the ALEXA gives footage an organic look with high dynamic range. Shows like "The Handmaid’s Tale," "The Night Of," "Veep" and "Big Little Lies," along with "Game of Thrones," "Man in the High Castle," "Mozart in the Jungle," "Insecure" and "Modern Family" are all shot on the ALEXA.
ARRI designed the ALEXA to be upgradeable, which has allowed the system to remain relevant in the video industry even seven years after its release.
Franz Kraus, Executive Board Member of ARRI, responsible for technology, comments: “This prestigious award especially recognizes the hard work of the ALEXA core team of engineers, who started almost two decades ago in the digital intermediate days, designing the ARRILASER and ARRISCAN. They brought all of their accumulated knowledge and experience to the ALEXA camera project, thus implementing the much-appreciated cinematic look of the ALEXA. We are very grateful for this very special acknowledgement of the Television Academy.”
Dr. Joerg Pohlman, Executive Board Member of ARRI, responsible for the operative business, adds: “We are very thankful to the Television Academy for their esteemed recognition. Since its inception, ARRI has prided itself on being a long-term professional partner to the global film and television industries. This commitment will continue to drive us in the future and we look forward to many more years of successful collaboration.”
ARRI will join Canon, which was awarded the 69th Annual Technology & Engineering Emmy Awards for its lineup of 4K production zoom lenses, on October 25th during the SMPTE 2017 Annual Conference in Hollywood, CA, where they will receive their awards.