Canon will be recognized at the 69th Annual Technology & Engineering Emmy Awards for its lineup of 4K production zoom lenses for large-format, single-sensor cameras.

"We are grateful to receive this esteemed recognition for our comprehensive collection of 4K zoom lenses for large-format single-sensor cameras," said Yuichi Ishizuka, president and COO, Canon U.S.A. "As resolutions leap from HD to 4K and beyond, it is important to recognize the lens’ role in resolving those pristine images and the importance placed on manufacturers and optical engineers to keep pace and match the sensor technologies of the more advanced cameras and sensors in the market today. The images we admire on screen all start with the lens.”

Canon’s CINE-SERVO 50-1000mm t5.0-8.9 Ultra-Telephoto Zoom Lens is among the lenses being recognized, being the world’s longest 4K ultra-telephoto zoom lens. Since its early 2015 release, it’s been used by many live broadcasts and television productions like National Geographic’s live television event, “Earth Live.”

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“The CINE-SERVO 50-1000mm lens was the ideal piece of glass for what we were trying to capture while shooting Earth Live,” said Al Berman, Executive Producer, Earth Live. “Often when shooting wildlife in their natural habitat, videographers don’t have the opportunity to be up close and personal with their subjects, but Canon’s CINE-SERVO 50-1000mm made it as if we were right there with them. It’s probably the best wildlife lens on the market.”

In a press release, Canon describes the challenges they faced when designing that lens, “CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens was a response to an international plea for a long zoom, Super 35mm lens to extend creative flexibilities in 4K / UHD natural history and documentary productions. The design challenge that Canon faced was significantly elevated by the urging from potential users that the lens be easily portable in the demanding in-the-field situations faced by those originating wildlife productions in remote locations. The necessary focal range was predicated on the expressed desire to fully frame a subject having a height of four to five feet from a distance of 350 feet. This requirement dictated a focal range of 1000 mm. An additional consensus recommendation from the production community was for the lens to be no more than 15 pounds in weight and 16 inches in length. Canon mobilized the most advanced computer simulation tools to seek the necessary optimization in both the optical system and the optomechanical systems to achieve success.”

The Technology & Engineering Emmy Awards will present Canon and the other award winners with their awards on October 25th during the SMPTE 2017 Annual Conference in Hollywood, CA. It will be hosted by Kristen Vangsness, who hosted the year prior.
 

1 COMMENT

  1. I love our canon cameras in our studio—Cinema Spice (http://cinemaspice.net/production). When it comes to the long distance shots, I prefer the canons. For stabilization, I’ve been loving one from Panasonic, but this award, in my opinion, is an award rightly given.