YouTube Battles the Adpocalypse with New Monetization and Appeal Tools

Over the past year, YouTube has had it’s share of ups and downs. It continues to be an industry leader in online video, but we all know that YouTube would be nothing without it’s content creators. On Monday August 7th, YouTube released a blog to their community, found in the creator's section on YouTube, giving details regarding some upcoming updates and how they see them working to address creator concerns following the so-called adpocalypse earlier this year. Many creators saw a sharp reduction of income during the adpocalypse, when many advertisers pulled out of the platform over brand saftey concerns. 

With the main fallout from the adpocalypse seemingly at our back, YouTube has just announced new monetization tools for content creators, as well as an easier appeals process for videos flagged as not friendly to advertisers. Over the next few weeks YouTube will be rolling out a few new icons for creators that communicate whether or not their content is suitable for advertisers. Right next to those icons, YouTube will add the ability to appeal a rating directly within the video manager. This gives creators a chance to regain monetization or at minimum to understand why they can not monetize. 

This looks to be the first step in making a better place for content creators dependent on the revenue earned through ads associated with their content.&nbspIt should help align creators and advertisers, so they are both working within a fair system and can protect their own self interests. It's a smart move — YouTube should be worried about keeping good creators on their platform. Let’s face it, if YouTube fails to support its creators, they may start looking for alternative methods for reaching their audience.

YouTube hopes that these monetization indicators will give better clarity to the content creator when monetization is at risk. A simple breakdown of views to dollars is roughly every million views equals a thousand dollars. That’s lots of money for channels like PewDiePie, who gains millions of views daily. Creators with this large of a income should be able to make it though a few demonetized videos, but it’s more than that — abandoning ship might be a reality.

To read the blog for yourself, visit

Chris Monlux
Chris Monlux
Chris Monlux Videomaker's Multimedia Editor

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