On Wednesday, Nikon revealed their new COOLPIX W300 to the world, boasting that it will be the ultimate rugged travel camera.
“For those experiencing a once in a lifetime vacation or adventure, the COOLPIX W300 is an exciting rugged and lightweight camera option, offering an advanced feature-set that delivers stunning image quality, improved handling and advanced performance to easily capture fast-action moments and 4K UHD video,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc.
What Nikon prizes most about their new camera is its durability in harsh situations, saying they’ve designed the camera to be waterproof, shockproof, freezeproof and dustproof. They believe that these components will allow the W300 to have versatile usability in different environments.
“ ...whether a user is hiking, camping, skiing or relaxing on the beach … the W300 makes it easier to shoot in the moment …” Nikon said in a May 31 press release for the W300. “Whether exploring underwater or venturing out in a snowstorm with gloved hands, the adventurous photographer will feel confident capturing moments with ease due to the camera’s increased grip area and ergonomically improved shutter button placement.”
In addition to high durability, Nikon aims to create a camera that’s not just sturdy, but also has multiple features that allow for easy travel and quick sharing of shot material. The W300 will use built-in GPS so it can pinpoint and recall past locations where users shot previously. This would be definitely be useful for anyone shooting in remote areas. Along with GPS, the W300 also sports built-in Wi-Fi and Bluetooth that can allow for automatic transfer of images to the photographer’s smart device and should make sharing your shot material a breeze.
The W300 is to be outfitted with a 5x optical zoom wide-angle lens and have a 10x dynamic fine zoom, with capabilities to 4K UHD videos with up to three stops of compensation.
You can expect the COOLPIX W300 to be released this Summer for about $389 in orange, yellow and black.
If you would like to read more about the W300, visit nikonusa.com.