Adobe Looks to Push Video Production Forward With New Updates to the Adobe Creative Cloud

On April 19th, Adobe released updates for the Adobe Creative Cloud that are intended to improve video creation and production. Adobe hopes that these updates will help filmmakers and video producers collaborate and streamline video workflows much more effectively by delivering new features that will both expand and polish video creation in the Adobe Creative Cloud.

“Our heritage is taking complex challenges and simplifying them so you can concentrate on storytelling and professional, quality work,” said Steven Warner, vice president of digital media at Adobe. “The newest Creative Cloud video release integrates the advanced science of Adobe Sensei to make common tasks faster and easier. All video producers — whether they’re part of the major media companies or up and coming YouTubers — can now bring their creative vision to life without having to be motion graphics or audio experts.”

Here are some of the new updates that Adobe has added to the Creative Cloud:

Motion Graphics Templates

Premiere Pro will now have motion graphics templates that Adobe says will allow for “beautiful titles, animations and lower thirds to [your] videos.” Adobe also have said that Adobe Cloud users will have the ability to create custom motion graphic templates that can be shared through Creative Cloud Libraries.

Updated Character Animation

Adobe’s Character Animator (beta) now can animate multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC and also allow for full body animation along with new walk cycles.


Camera Shake Deblur

Adobe now offers camera shake deblur in After Effects CC. This feature looks to reduce unwanted motion blur in video footage by analyzing frames and using optical flow technology to apply sharpness to the blurred frames. Adobe says that “when combined with the Warp Stabilizer VFX, the new effect salvages otherwise unusable shots due to camera bumps or undesirable motion blur that can remain when using stabilization tool.”


Team Project (beta) Support

New to Adobe Media Encoder CC, Adobe says that they now allow their users to browse Team Projects in the Media Browser and encode media in a Team Project directly in Adobe Media Encoder.

Adobe will give NAB attendees a closer look at their new update during this year’s NAB. The new features for the Adobe Creative Cloud are available now with the latest version of CC 2017, pricing at $49.99 a month. For more information, visit

Sean Berry
Sean Berry
Sean Berry is Videomaker's managing editor.

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