Vitec Videocom has opened a new showroom in Burbank, California.
Vitec Videocom, the Broadcast Division of The Vitec Group plc, has opened a new showroom in Burbank, California. The express purpose of the showroom is to aid customers who are looking for the right tools for their projects: helping to outfit, educate and support them in discovering more about how the emerging technologies can increase their effectiveness on set, as well as in creating solutions for better customization of their rigs. Vitec is a global provider of premium branded products and services to the Broadcast and Photographic markets.
 
Dubbed The Creative Solutions Los Angeles (CSLA), the showroom features a wide selection of the Vitec Group’s products taken from the Creative Solutions unit’s film equipment brands — Paralinx, SmallHD and Teradek. Staff is present to provide expert advise on all three brands and assist in demonstrating the options available for the various products. In addition, the location will host a series of educational workshops detailing different technical aspects of content creation.
 
“The Paralinx team has always prided itself on being deeply embedded in the LA film production community,” says Greg Smokler, Co-Founder of Paralinx and General Manager of CSLA. He adds that this new effort — in coordination with the talented teams at Teradek and SmallHD — affirms their dedication to direct interaction with content creators in the busiest production hub on Earth.
 
The CSLA showroom is located at 5329 West San Fernando Road in the completely re-designed former Paralinx facility, near the I-5 and 134 freeways. The showroom is open to all interested industry professionals weekly, with hours of operation from 9 a.m. to 5 p.m. According to a company spokesperson, Vitec Videocom has plans to open more showrooms around the nation in the future. More details can be found on the web by going to www.shopcreativesolutions.com.

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Marshal Rosenthal is a Los Angeles-based freelance writer and journalist specializing in technology, consumer electronics and pop culture. Past accomplishments include editing of home theater and video gaming publications domestic and international, operating a NY photographic studio specializing in children/product and providing graphic imaging for video game box art, manuals and related.